Compliance Policy

Last updated: 1 July 2026

This Compliance Policy describes the standards and controls applied by Pebblewish (“Pebblewish”, “we”, “us”, or “our”), operated by Happy Paws of the Vale Ltd, company number 14856878, registered office at Dept 6211a, 126 East Ferry Road, Canary Wharf, London, United Kingdom, E14 9FP, to ensure that our operations comply with applicable laws, regulations, and industry standards.

1. Our Commitment to Compliance

Pebblewish is committed to conducting its business honestly, ethically, and in full compliance with applicable laws and regulations in the jurisdictions in which we operate and in which our customers are located. This Compliance Policy applies to all products and services offered through the Site, including personalized fairy tales, AI-generated stories, and AI-powered coloring images.

2. Regulatory Framework

Our operations are conducted in accordance with, among others, the following areas of law and regulation:

• Consumer protection legislation applicable in the United Kingdom and the European Union, including rules on distance selling, digital content, and pricing transparency.
• Data protection legislation, including the UK General Data Protection Regulation, the EU General Data Protection Regulation, and the UK Data Protection Act 2018, particularly given that our Site is used by parents and guardians in connection with their children.
• Laws and regulations concerning the online protection of children, including age-appropriate design and parental consent requirements where applicable.
• Payment services regulations applicable to wallet top-ups and online transactions processed through the Site.
• Intellectual property law, including copyright protections relevant to the AI-generated and personalized content we produce.
• Applicable laws governing the responsible use of artificial intelligence in generating creative content.

3. Protection of Children’s Data

Although Pebblewish accounts are held and managed by parents or guardians, our Site is used to create content featuring children’s names and characteristics. We apply appropriate safeguards to limit the collection and use of any information relating to a child to what is strictly necessary to generate the requested personalized content, in accordance with our Privacy Policy.

4. Payment and Fraud Prevention

We work with regulated payment service providers who apply anti-fraud and verification controls to wallet top-ups and transactions processed through the Site. We reserve the right to request additional verification where necessary to confirm the legitimacy of a transaction or to comply with our legal and regulatory obligations.

5. Data Protection Compliance

We process personal data in accordance with our Privacy Policy and applicable data protection legislation, including limiting data collection to what is necessary, applying appropriate technical and organisational security measures, and honouring the rights available to data subjects under applicable law.

6. AI-Generated Content Standards

Content generated through our AI-Book Generator and AI-Powered Coloring Images tools is produced using automated systems configured to create age-appropriate, family-friendly material. We apply reasonable content controls to reduce the risk of inappropriate or unsafe content being generated or delivered to users.

7. Reporting Concerns

If you become aware of any activity on the Site that you believe may violate this Compliance Policy or any applicable law or regulation, we encourage you to report it to us using the contact details below.

8. Changes to This Compliance Policy

We may update this Compliance Policy from time to time to reflect changes in applicable law, regulatory requirements, or our internal procedures. Any changes will be posted on this page with a revised date.

9. Contact Us

If you have questions about this Compliance Policy, please contact us at:

Happy Paws of the Vale Ltd

Dept 6211a, 126 East Ferry Road, Canary Wharf, London, United Kingdom, E14 9FP

Email: info@pebblewish.com